Changing How We Think About Change

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”

There’s one problem with this quote from Charles Darwin.

Darwin didn’t say it.


There’s plenty of  data showing the failure rates of change, and data showing how companies are dying faster in today’s fast-paced global economy.  The only way organizations will survive is if they learn how to change and become adaptable.

Oh, and by the way, the change frameworks big consulting firms are selling can ensure that.

To take a word from fellow change practitioner Jen Frahm, bollocks to that!

There is no model or process that can ensure successful change. No, not even the awesome model in the book I’m promoting! Well that’s confusing isn’t it? I’m marketing a book full of different and innovative ideas about approaching change and I’m not guaranteeing that they work?

That’s right.

The only way I know how to ensure successful change, whatever that means, is to change how I think about change. And it’s time the industry starts doing that too.

The people who are affected by the change have to own it and be involved with the design of it. Change practitioners need to stop selling certainty to executives and help them understand what transformation change is all about. Finally, organizations must stop relying on consultants alone to do the change work.

What else needs to change about how we think about change in order to improve our craft? Join the #changechat on twitter.

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