Impact Matrix – 4 Categories of People Affected by Change

Benjamin Franklyn said, “All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.” We know not everyone affected by the change will be impacted by, or respond to, the change in the same way or with the same intensity.

Lean Change Agent Facilitators Annelise De Meyer and Ralph Van Roosmalen, in this article, talk about four categories of people you encounter during a change process and how they can support your change. We’ll stick to the example of implementing Scrum for the sake of this article.

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